Katha, a non-profit organization is working with and in story and storytelling since 1988, is one of India’s top publishing houses. Hence, merchandise range is designed exclusively bringing out the interesting characters, colour schemes, patterns from their famous titles on fabric.
CLIENT: Katha Storyshop, New Delhi
Merchandise Range in the making ........
AIM OF THE PROJECT:
To generate income for the women being trained in stitching and embroidery at various Katha slum schools
STAGES OF THE PROJECT:
-Designing random range of products using Katha book characters, colour schemes, patterns etc
-Identification of problem areas
-Strategy development to find solutions
-Re-designing the range
-Material sourcing
-Simplification of work process for the manufacturing team
-Quality check on the production of products
- Testing the product response on the sample target audience
(GROUP PROJECT WITH SONY NATH)
