Tuesday, September 21, 2010


my new book explorations !!!  Gullu Gudiya ke Nanhe Gagan Mein...




































Interesting insights about the project:


Inspiration for Gullu Gudiya’s character comes from my own childhood as how my mother used to dress me up. The cloths are the traditional South Indian costume which young girls wear. The length of the skirt used to be long till the toe so one has to always pull it up to walk or run. The black bindi on forehead with Kajal and a flower pined up on hair are some one of details which I visualized for GULLU.

­­For the character of butterfly a bright wash of the seven colors is used to highlight its uniqueness which attracts Gullu Gudiya in the story. The seven colors used for the butterfly plays a important role in the story as the wraps up.    

Creating a cloudy world at sky, for the second phase of the story is the most fun part to share. I started observing and painting the sky in different time durations. Documentation of details such as how clouds form interesting shapes and vivid color schemes of sky came really handy while preparation of the final spreads for the book.   

Saturday, July 24, 2010

Preview of the Merchandise Range




















Katha, a non-profit organization is working with and in story and storytelling since 1988, is one of India’s top publishing houses. Hence, merchandise range is designed exclusively bringing out the interesting characters, colour schemes, patterns from their famous titles on fabric. 

CLIENT: Katha Storyshop, New Delhi








Merchandise Range in the making ........








AIM OF THE PROJECT:
To generate income for the women being trained in stitching and embroidery at various Katha slum schools


STAGES OF THE PROJECT:
-Designing random range of products using Katha book characters, colour schemes, patterns etc
-Identification of problem areas
-Strategy development to find solutions
-Re-designing the range
-Material sourcing
-Simplification of work process for the manufacturing team
-Quality check on the production of products
- Testing the product response on the sample target audience




(GROUP PROJECT WITH SONY NATH)




Tuesday, July 13, 2010

initial footsteps towards a new path...

the most special relation for me which always give me a reason to be happy….lov u my chingi….